Given the recent changes to requirements for sending messages to Singapore, it's understandable that you may have some questions.
We recommend you check out the Frequently Asked Questions on the SGNIC’s website for information about the regime, cost, and registration requirements.
Some additional information is summarised below:
Is registration mandatory?
The Sender ID Registry Regime applies to all organisations sending messages with Sender IDs to Singapore numbers from 30 January 2023. We can't guarantee delivery of messages that don't comply with the registration requirements (including the Letter of Authorisation). Refer to our policy for more information.
Can SMSCentral register a SenderID for me?
No. We're unable to complete this for our customers.
The regulations specify that the customers themselves need to apply for their own registered Sender ID(s). Once you’ve successfully registered your Sender ID(s), you’ll need to provide us with a Letter of Authorisation – a copy of the letter template is available below.
What is a Letter of Authorisation?
An organisation may authorise a representative like SMSCentral to send SMS with the organisation’s registered Sender ID on its behalf. For example, a marketing firm is appointed by an organisation to run a marketing campaign for them. To authorise that marketing firm to send such SMS with the registered Sender ID on the organisation’s behalf, a Letter of Authorisation (LOA) provided by the organisation who registered that Sender ID is required.
You can download the LOA template for representative below.
Does this affect international roaming?
The Sender ID Registry Regime applies to all organisations sending messages with Sender IDs to Singapore numbers from 30 January 2023. After that date, messages containing unregistered Sender ID(s) to Singapore numbers may be blocked.
Which participating aggregator do I need to specify when I register my Sender ID(s)?
You will need to select Sinch Singapore Pte Ltd as the participating aggregator.
What if I want to add more SenderIDs later?
If you decide to register additional SenderIDs, you will need to send us a revised Letter of Authorisation. You can download the LOA template below.
What do I do if I no longer need to send messages to Singapore?
There are a couple options for you:
- Remove Singapore numbers from your contact lists.
- You can contact our support team to have Singapore sending blocked on your account.
Alternatively, you could do nothing - just bear in mind that in the event that you do send any messages to Singapore (deliberately or otherwise), your sender ID will be marked as "Likely-SCAM" as a default for a transitional period of six months. After that, it will be blocked altogether and your messages will not reach their intended recipients.
What happens if I don’t do anything?
If you haven’t contacted us to block Singapore, and you attempt to send messages with unregistered SenderIDs to Singapore, your messages may be blocked and charges may apply under your Customer Contract. Please refer to our policy for more information.