If you want the SMS to appear to come from a company name instead (or any word for that matter) you can send your message with a Sender ID.
When setting up your SMS campaign, select "Sender Name" as the "From" option;
As the tool tip suggests, if you selected that you want to receive replies from your contacts, this option won't be available - this is because if you're using a Sender ID, your recipients cannot reply to your messages.
When picking a Sender ID, there are 4 important things to remember;
- It can only have up to 11 characters
- It can't have spaces
- As noted above, If you send a campaign with a Sender ID, the recipient will not be able to reply
- Messages will be rejected by some carriers if the Sender ID appears to be a land line number (e.g. 0312345678)
Once you've typed in a Sender ID that matches this criteria, continue as you would through the campaign wizard or rapid SMS settings.