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What is a template?
A template is a "saved message" you can retrieve when creating a campaign.
How does it work?
When in the campaign wizard step 3, compose your message, check Use a saved template, and select your template from the list.
Your saved message will then populate the compose message box, allowing you to edit your message and continue building your campaign.
Why would I use a template?
If you usually send out the same message to different groups, or at different times, you can create/ save a template and therefore send SMS campaigns faster. Depending on the type of message, you can actually save quite some time.
The beauty of templates is that once you retrieve them, you can edit them. In other words, it's not a set message that you must re-use as-is, but a composition you can modify whenever you so desire.