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If you've explored the SMS Central portal a bit, you'll have noticed the "Numbers" option in the Settings tab.
These are dedicated numbers/longcodes which you can rent from SMS Central. With one or more of these numbers, you're able to;
- Increase brand awareness by always sending from the same number (customers can save you as a contact in their phone);
- Run an inbound only campaign;
- Give each department/individual in your business their own number;
Among many other things.
To send from a dedicated number, simply select "Your Number" as the from option when sending an SMS Campaign or Rapid SMS and pick the number you wish to send from.