This is the place where you set up the basics of your campaign. We'll explain each sub section, setting up a campaign with the "Both: Send and Receive" option. Bare in mind that for receiving only or sending only, some of these boxes will not be required.
Sounds obvious, but you need to name your campaign. It might seem trivial for the first couple of campaigns, but after you've sent hundreds, it will be really helpful if you gave your campaigns distinct names that will make it easier for you to track them down or search for them.
Usually, dates or the topic of the campaign are great hints. Names like "Campaign #1" might not do the trick.
Storing incoming SMS
By default, all replies and inbound SMS will be stored in your SMS Central inbox (Send/Receive -> Inbox).
If you would like to store them someplace else (for example, forward them to a URL or your email), you will need to create some rules & triggers.
Opt outs are required for all marketing communications. If you require an opt-out message, simply click 'Yes'. You can edit the default line that appears there. This will show in your message at the end.
Note that since it will form part of your message, it will count to the total number of characters you are using.
What number are you sending the SMS campaign from
Shared Numbers Pool
This is a random number owned by SMS Central that allows you to send SMS (and receive replies to an SMS Campaign if you need to). Note you cannot use these for inbound only campaigns - only replies to campaigns you've sent.
The upside of this option is that it's available to everyone for free. The downside is that your customers will not be able to identify you with a particular number. Also, if they are receiving campaigns from another SMS Central client, it may come from the same dedicated number you used to send a campaign before.
Dedicated Numbers Pool
Same concept as the shared pool, but the system will only cycle through numbers you own instead.
Note: to learn the difference between a dedicated pool of numbers and a shared pool of numbers, read this article.
Your (Dedicated) Number
If you select this alternative, then you will be able to pick from your own pool of dedicated numbers. This is the best option if you liaise frequently with your customers, since they will be able to identify a particular number as your brand.
Sender Names or Sender IDs are disabled since they cannot receive replies.
Once you are done, you can either click SAVE (which will take your back to Your Campaigns) or, if you are ready to start adding contacts, click on NEXT.