What is required in a campaign to ensure I meet SPAM laws?

In a nutshell, the Australian SPAM Act states that in order for your messages to not be considered spam:

• You must have consent to send messages
• Messages must identify you as the sender 
• Messages must contain a functional unsubscribe facility (especially for marketing campaigns).

For more information you can check our compliance section: http://www.smscentral.com.au/compliance/